Coach AI
Coach Ai is Ergatta’s feature that acts as your personal trainer, guiding your rowing journey with form feedback, drills, and instruction. Using the Ergatta mobile app, you can record yourself rowing and get immediate feedback on your form and ways to improve. For this project, I helped creatively direct the video shoot for the ad, the branding of the feature, as well as supplemental marketing material across channels.
Launch Trailer
This trailer was designed to show off the the Coach AI feature.
Director: Fritz Bacon; Animations: Max Pollio