We’re WFH, Too
One concept birthed out of the shared experience of the COVID-19 lockdowns was “We’re WFH, Too”. In an effort to publish more personal and empathetic content, I tasked my teammates and I to shoot product photography at home to convey the feeling of us trying to do our best - along with everyone else in the world - during such a stressful and lonely time. Adding a touch of personalization by calling out the photographer and their location also aimed to provide a more human element to the ads.
Get Wacky With It
For this concept, we wanted to focus on a positive of the newfound time on peoples’ hands. With the ‘Get Wacky With It’ concept, we were encouraging folks to take this time to experiment with their looks. Now that they’re less focused on moving around and going from engagement to engagement, why not try out that new look? And use our razors/products to help you out!
Lookin’ (Sorta) Good
With this final concept, we wanted to poke fun at how folks are constantly taking virtual meetings. We posited that you should still look good for these meetings…but only from the neck up. We wanted to show playful scenes of folks on video calls, looking their best for the camera, but also acknowledging that everyone’s living situations may have gone a bit haywire when turning their spaces into makeshift offices.
